Advena at the W London Hotel
We were commissioned to build an immersive VR and multi-sensory installation at W London, exploring the ecological and social impact of tourism through narrative, technology, and experiential design.
Advena was an immersive VR world that explored the ecological and social impact of tourism through a deliberately overstimulating sensory experience, reflecting the fast-paced and excessive nature of modern lifestyles. The experience combined VR headsets, AR filters, immersive installation throughout the hotel, and a free bookable suite experience, fully engaging all the senses. Guests also experienced curated cocktails and desserts, heightening the multi-sensory impact of the environment.
The installation sold out entirely, with a waitlist of over 20,000, demonstrating the strong connection it created with its audience.
Advena showcases our approach of blending narrative, technology, and experiential design to create immersive environments that entertain, educate, and inspire reflection on the world around us.
Commissioned by: W London
Design and Concept: Georgia Tucker, GEORGIA TUCKER Productions
Virtual Reality and Animations: Hoare Lea
Augmented Reality: BCVR Immersive
Sound Design and Music: Kevin Luckhurst (aka Bobby Hex)
Food and Beverages: W London Hotel
Print and Installation: The Graphical Tree
Special thanks to: Dylan Coopoo, Leslie Safari, Offsite Projects, Arebyte Gallery
Advena sold out with a waitlist of over 20,000 guests.
